Two e-commerce stores (one Douyin flagship store and one Tmall flagship store) under the new generation trendy sports water bottle brand BOTTLED JOY (Brand Code: DDDD), successfully raised RMB 2 million by listing two Daily Revenue Obligations (DRO) with an average contract period of 180 days on MCEX, according to an announcement on MCEX website. The subscribers to the DROs were OP OpenGMV E-Commerce & Advertising Fund and Panthera Fund. BOTTLED JOY has cumulatively raised 9 million RMB as of this listing.
As a pioneer of trendy sports water bottles, BOTTLED JOY has been deeply involved in the water bottle industry for 18 years, and was honored as one of the “2022 Forbes China Top 100 Emerging Brands”. In 2023, BOTTLED JOY’s flagship store won the title of “Most Popular Store on Tmall,” and was also rated as one of the “Top 30 Popular New Brands on Tmall”. With its products, brand and channel strength, BOTTLED JOY has transformed from a global OEM water bottle manufacturer to an innovative enterprise with its own brand. It has become a leading new consumer brand of trendy sports water bottles.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
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Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.
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