Two stores under the leading water bottle brand BOTTLED JOY (Brand Code: dddd) successfully raised RMB 1 million by listingtwo Daily Revenue Obligations (DROs) with a contract period of 180 days on MCEX, according to an announcement on MCEX website. The OP OpenGMV E-Commerce & Advertising Fund subscribed to the DROs.
Established 18 years ago, BOTTLED JOY has been a pioneer in the water bottle industry and was awarded the title of “2022 Forbes China New Brand Top 100.” In 2023, its flagship store became the most popular store on Tmall and was rated as one of the “Top 30 Popular New Brands on Tmall.” Leveraging its product strength and brand awareness, BOTTLED JOY has transformed from an OEM water bottle manufacturer into a leading innovative company with its own brand.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
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Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.
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