One e-commerce store (a Douyin flagship store) under NARMER.VEG (brand code: NAVE), a DTC personal care brand, successfully raised RMB 1 million by listing one Daily Revenue Obligation (DRO) with an average contract period of 180 days on MCEX, according to an announcement on MCEX website. The subscribers to the DRO were OP OpenGMV E-Commerce & Advertising Fund and Panthera Fund.
Founded in 2019, NARMER.VEG is committed to developing globally exclusive patented vegan functional hair care products in specialized American laboratories. The brand has successfully expanded to markets in the United States, Japan and other countries, quickly capturing market share with its advantages such as safety, eco-friendliness, and organic materials. The production supply chain spans China, Japan, Taiwan, and the United States.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
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Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.
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