Six brands covering 45 stores successfully raised RMB 15.96 million by listing Daily Revenue Obligations (DROs) on MCEX, according to an announcement on MCEX website. The subscribers to the two DROs included Panthera Fund, Oriental Patron Securities Limited, and other financial institutions.

 

One store under the all-day coffee and light meal brand BOOONS (Brand Code: LSCY) successfully raised RMB 289,000 by listing a Daily Revenue Obligation (DRO) with a contract period of 3 years on MCEX. The subscribers to the DRO included Panthera Fund and other financial institutions.   

Founded in 2020, BOOONS caters to urban young adults with healthy meals and a cozy space, targeting office parks to offer fixed combo meals that meet daily health needs of the modern workforce.  

 

One store under the discount retail brand Shall We (Brand Code: SWQX) successfully raised RMB 599,000 by listing a Daily Revenue Obligation (DRO) with a contract period of 36 months on MCEX. The subscribers to the DRO included Panthera Fund and other financial institutions.    

Shall We, a popular discount retail chain, has 14 chain stores in Beijing and Shanghai. With a solid plan to expand by 50 franchise stores in 2024, its experienced team brings over 10 years of retail management expertise. 

 

Eleven stores under Hunan’s top Thai SPA brand Xiangtai SPA (Brand Code: SFFX) successfully raised RMB 3.846 million by listing Daily Revenue Obligations (DROs) with a contract period of 3 years on MCEX. The subscribers to the 11 DROs included Panthera Fund and other financial institutions.  

Since its inception in 2019, Xiangtai SPA has focused on the Hunan market, offering traditional Thai massages and herbal essential oil SPAs. It operates 14 chain stores and 21 franchise stores across the country, situated mainly in upscale commercial districts, catering to middle-class families. 

 

Four stores under the southern China beauty salon brand Ruaishang (Brand Code: RASM) successfully raised RMB 1.493 million by listing Daily Revenue Obligations (DROs) with a contract period of 40 months on MCEX. The subscribers to the four DROs included  Oriental Patron Securities Limited and other financial institutions.   

Founded in 2019, Ruaishang is a leading beauty salon chain in South China, integrating services like hairstyling, skincare, body shaping, aromatherapy, advanced skincare technologies, and light medical aesthetics. With over 20 chain stores primarily in Fuzhou and Shenzhen, Ruaishang stands out as an emerging name in the region’s beauty industry.

 

Twenty-seven stores under the established Hunan beauty brand Soffià (Brand Code: SFYY) successfully raised RMB 8.925 million by listing Daily Revenue Obligations (DROs) with a contract period of 4 years on MCEX. The subscribers to the 27 DROs included Oriental Patron Securities Limited and other financial institutions.  

For over 20 years, Soffià has established itself in Changsha with 27 stores, specializing in lifestyle beauty alongside anti-aging and medical aesthetics. As a leading beauty brand in Hunan Province, Soffià enjoys a high reputation and popularity locally.  

 

One store under China’s bakery brand Shengjinghong (Brand Code: SJHD) successfully raised RMB 0.811 million by listing a Daily Revenue Obligation (DRO) with a contract period of 55 months on MCEX. The subscribers to the DRO included Panthera Fund and other financial institutions.

Shengjinghong’s first store opened in 2019, and it has since expanded to 23 locations. Its offerings include two series: “Ruyi Shengjinghong Dim Sum Bureau” and “Global Snail World Bread,” with stores in cities like Shenyang, Changchun, and Shenzhen.

 

MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.

 

 

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About Micro Connect

Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.

For more information, please visit www.microconnect.com and follow our journey on LinkedIn: Micro Connect | 滴灌通, and WeChat: 滴灌通Micro Connect.

 

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