Four stores under Han You You (Brand Code: hyyy) successfully raised RMB 1.556 million by listing two Daily Revenue Obligations (DRO) with an average contract period of 36 months on MCEX, according to an announcement on MCEX website. The subscribers to the DROs included market-oriented investors, investment institutions, and financial institutions, such as Oriental Patron Securities Limited and Panthera.
Chayihua Group, the parent company of Han You You, also owns several other buffet brands including Yaowuer Barbecue, and Hanmanxi. The group positions itself as an exceptional value-for-money barbecue buffet. It operates an integrated business encompassing import and export trade, supply chain food processing and logistics, and store operations. By meticulously refining product quality, pricing, and service processes, it offers high-end dishes such as Australian Wagyu, New Zealand lamb, and durian in its buffets, all priced under 100 RMB. Many of its stores consistently rank at the top of the Dianping list. Currently, the group has over 150 stores and expects to expand to 300 stores within a year, expanding its influence from the Jiangsu-Zhejiang-Shanghai region to the entire country.
MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.
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Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.
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