Forty-nine stores under Mr. JUDY (Brand Code: JUDY) successfully raised RMB 6.126 million by listing two Daily Revenue Obligations (DRO) with an average contract period of 28 months on MCEX, according to an announcement on MCEX website. The subscribers to the DROs included market-oriented investors, investment institutions, and financial institutions, such as Oriental Patron Securities Limited.

Since its inception, Mr. JUDY has been committed to providing high-quality scalp and hair care services, emphasizing a relaxed and enjoyable beautification experience. Through word-of-mouth and efficient online operations, Mr. JUDY has expanded to over 300 stores in more than 12 first-tier cities in China, including Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, and Hangzhou, and has millions of high-net-worth active members. In the first half of 2024, Mr. JUDY focused on biomedical and technological hair care as new development priorities. The brand’s slogan was also upgraded from “Effortless Beauty” to “Healthy Beauty.” These initiatives represent further advancements in the hair care industry, leading the way in innovative hair care technology and bringing new solutions to industry transformation.

MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.



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About Micro Connect

Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.

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