A collection of five stores under five prominent Chinese consumer brands in the catering and retail industries successfully raised RMB 3.352 million by listing Daily Revenue Obligations (DROs) on MCEX, according to an announcement on MCEX website. The subscribers to the DROs were OP OpenGMV E-Commerce & Advertising Fund, and Panthera Fund.

Tanzili Barbecue (Brand Code: DLYD), a rising barbecue brand, raised RMB 600,000 by listing one Daily Revenue Obligation (DRO). As of this press release, Tanzili Barbecue had raised a total of RMB 4.66 million. Since its inception, Tanzili Barbecue has positioned itself as a brand offering “ultimate value for money”. With a stable supply chain system and standardized ingredients and sauces, the brand has developed a diverse product range. With an average spend of RMB 60 per person and over RMB 100 per table, customers can enjoy unlimited meat, particularly high-quality beef. The brand’s five major advantages include trendy space design, upgraded grilling methods, diversified flavors, extreme value for money, and stress-free spending. High table turnover rates have become a norm at Tanzili Barbecue stores, enhancing B-end operational data and catering to C-end customer preferences. In an era of consumption downshifting and upgrading demand, Tanzili Barbecue has pleasantly surprised many people.

Hao Shi Fa Sheng (Brand Code: HSFS) listed one Daily Revenue Obligation (DRO), with a contract period of 24 months. Founded in 2019, Hao Shi Fa Sheng targets young consumers born after 1995 by extracting classic Guangdong and Chaoshan cultural elements and combining them with a trendy dining model centered around Rushan oysters. The brand meets consumers’ daily consumption needs and creates a novel and unique dining social scene for young people.

BOTTLED JOY (Brand Code: DDDD), a new generation trendy sports water bottle brand, raised RMB 1 million by listing one Daily Revenue Obligation (DRO). As of this press release, BOTTLED JOY had raised a total of RMB 10 million, with an average contract period of 180 days.

Ailan (Brand Code: ALNZ), an original women’s clothing brand, raised RMB 500,000 by listing one e-commerce store (Xiaohongshu store) on MCEX, with a contract period of 180 days. Founded in 2022, Ailan is an emerging designer women’s fashion that has grown relying on the Xiaohongshu platform. Known for its unique design concepts and product individuality, Ailan focuses on stylish wear and new Chinese-style women’s fashion, meeting the needs of female consumers for personalization and differentiation.

Upixel (Brand Code: XSZW), a collectible art toy brand, raised RMB 350,000 by listing one e-commerce store (Douyin store) on MCEX, with a contract period of 180 days. Established in 2011, Upixel focuses on pixel DIY culture, integrating art into its products. The brand provides trendy items such as bags, clothing, shoes, hats, and art paintings for young people worldwide who pursue quality and fun in life.

MCEX is dedicated to creating a market-driven, open-source exchange platform for the issuance and trading of DROs. Since launching its Market Accepted Protocol (MAP) on January 16, 2024, the platform has actively harnessed the strengths of intermediaries, brands, investors, and various market participants to support funding for micro and small businesses. Over the upcoming weeks, a variety of stores representing diverse brands will list their DROs on MCEX, further enriching a widely engaged DRO-focused investment and financing ecosystem.

 

 

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About Micro Connect

Micro Connect connects global capital with small businesses. Officially launched on August 3, 2023, Micro Connect Macao Financial Assets Exchange (MCEX) is a global exchange platform for the revenue-sharing asset class and represents Macao’s new endeavor to promote the development of innovative finance and Micro Connect’s mission to provide micro and small businesses with access to sustainable and affordable funding. As of the end of December 2023, more than 10,000 micro and small businesses had raised nearly RMB 4 billion from global investors through the platform.

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